The marketing automation industry has grown from a $3.65bn market to an expected figure of $5.5bn in 2019. As per Salesforce “State of Marketing” report 67% of marketing leaders currently using a Marketing Automation Platform and 21% planned to start using in 2019.
As the number of users increases, the number of marketing automation platform is also continues increasing. New tools are emerging, making it harder for people to find the right tool.
Despite an endless range of marketing automation tools to choose from, I’m going to tell you all some of the most popular and best-suited services for agencies.
But before going to that, let us discuss, what do you need to look out for and what points to consider when choosing a software?
Pricing – Possibly it is the first thing someone looks when buying anything and same goes with marketing automation tool also. Most of the marketing automation tool additional and hidden charges in the form of training and add-ons. So be careful and pay attention to the hidden charges as well.
Usability – Usability is a very important aspect to determine how valuable a tool can be for your business. More complex the software more headache you’ll get. Try to opt a software that is easy to use with less complex functionality.
Integration – A software must have the capability to get integrated with other software. It is extremely important for smoothing functioning of all the software.
Training and set-up – Another factor is how long will it take to set-up the software. Whether the service provider provides the training and education. Be sure to get all these details.
These are a few basic factors which I mentioned, there can be a lot more factors depends on your business type.
Now let’s come to our main topic i.e. what are the best-suited marketing automation platform for agencies.
ActiveCampaign is started as an email marketing platform for B2B but over a period of time, it has evolved as a marketing automation platform plus CRM platform also.
It gives you the tools you need to grow your agency and your client’s business. It enables you to segment your client based on their industry, size, and practically any behavior you can track.
ActiveCampaign is stable, provide advance feature and responsive support.
HubSpot’s Agency Partner Program provides extremely good inbound marketing and sales services to their clients.
As an agency partner, you will get partner resources and training which help you increase your revenue, ROI, and improve client retention. And also as a partner, you’ll get in-depth business consulting services.
It has two pricing packages one is Professional $800/month and another is Enterprise $ 3200/month.
It is a powerful marketing automation platform built on open source technology. Its agency partner program is highly affordable.
If provide features such as white label software, all features account for your customers, unlimited Integration services for your customer accounts, and premium support (Email + Chat + Phone).
Marketic.io also offer “Premium Service package” (On-boarding + Migration + Premium Product Support) at a very low price ($199/month per client). As a partner, you’ll get white label account, dedicated account manager, and free white label support.
For pricing detail log on to Marketic.io pricing page.
Infusionsoft by Keap
Infusionsoft is a web-based solution that provides business to organize everything in one place. Its partner program helps to serve your client better and grow your own business at the same time.
It provides better organization and personalized follow-up with Infusionsoft’s Starter Edition. It provides fast reporting and visibility across all client campaigns and you can easily run campaigns across multiple clients simultaneously.
Earn up to 30% recurring commissions on the monthly subscription price of the Infusionsoft apps and services you sell.
Increase your customers’ ROI and retention by partnering with Drip. It tailored training, hands-on support, marketing materials, and much more.
It enables you to dig into the details of how your clients’ customers are browsing, shopping, and engaging.
If you are an agency and if you are not using marketing automation, do implement it in your business as it provides benefits such as automated follow-up, lead nurturing, insight into how prospects consume your content, conversion tracking, CRM capabilities, etc.
When choosing software, determine your requirement. Sometimes tools that offer numerous features may not be suitable for you. Select a tool that covers your need and provides you an opportunity to grow your business.