Worldwide social media is spreading like a fireball. Every year there is a sky-high increase in a number of users that are active on social media. In fact, in 2017, 78% of people in the USA has a social media profile which is 5% more than the previous year. According to research, worldwide there are 1.96 billion people that are using social media and it is expected to grow to 2.5 billion up to in coming years.
It is only the number of users that represents the efficiency of the social media. Organizations need to be very tactful to use social media for brand building and improve their ROI. Marketers already buzzing out there on social media platforms like Facebook, Twitter, LinkedIn, Pinterest and others but before running their campaigns they must create a strategy and optimize the results they get.
Online Marketers need to develop even more awesome social media strategy that’ll impress their audience and improve results. Here are few tips for social media strategy for 2018.
Let’s get started…
Content is still KING
Content plays an important role even on the social media platforms. More the quality content, more people will like you and follow you. They may also share your content on their profile which will help you to build brand awareness and have a wider audience. Nobody would be interested in the monotonous content or any auto-generated content, especially on social media. For making a reputable name, you need to share valued content in engaging and timely manner. Use captions that appear to be generic and do not possess sales pitch. You have to be more smart and creative.
The new feature of Facebook is trending worldwide. Live video streaming is an interesting and engaging way to connect with your audience and grow your followers. As it is a new feature, people too get excited to watch and they simply enjoy it. Marketers must post live updates on their fan page and repurpose that video to YouTube while creating a blog post.
Nothing can be easy than posting Facebook Live videos. It is just about simply hitting the button and then YOU GO! It is all about saving your time and repurposing the same video on different social media channels. You don’t even need to do any fancy editing for YouTube video. Make your 2018 more happening by using Facebook Live.
Snapchat and Instagram Stories
Now, this is 2018, online marketers should start switching up to Snapchat and Instagram to grow more. Sharing daily tips and lessons on Snapchat and repurposing it to Instagram stories can provide a huge response globally. You can take your blog content and break them down into Instagram stories and Snapchat. Create some creativity in your stories and use new ideas. This will definitely help you to grow your audience and build a standard reputation. You may even provide behind the scene stories or share great deals going in your company. You can include useful tips and training from the company’s entire team and interns. This will be very impactful, especially when you are a fresh STARTUP!!
The Podcast is the digital audio file that you can download from the Internet through mobile device or computer. They are typically posted as series or episodic series which are received by subscribers automatically. It is just like subscribing to website blog updates. With Podcast, one subscribes to receive the episodic series automatically which has been updated on your website. They are often distributed through a blog. These can be listened to your computer or any portable player to listen later. It is a great way to keep strong engagement with your customers. But you must look out for the industry you are dealing with and then work on it. You can even add a Podcast tab on your website. Now record your own and become the next Internet Star.
If you are running a business and not using Pinterest, then start looking forward to it in 2018. Pin an image with every blog post on Pinterest. This way you grow your audience and have a broader reputation. People use Pinterest to find and save styles, recipes, and other interesting stuff so that they can even see them later. They can collaborate with friends. It may also get clicks to your blog and ultimately improves your website traffic.
Back To You:
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If you can think of more tips on Social Media Strategy, then please share in the comment section below.