Lead Generation Campaign

The Best B2B Lead Generation Campaign

Lead generation Campaign for B2B is not like lead generating for B2C, building a suitable lead generation strategy for B2B is about finding and...
Personalized Calls to Action

Personalized Calls to Action Perform Better Than Basic CTAs

When you log in to Facebook, the content you searched on Google or the content you most enjoyed online was customized and served up...
Digital transformation

Marketing Automation role in Digital Transformation

As automation technology is evolving, the capabilities of marketers evolve alongside it. A good automation software goes hand-in-hand with real-time access to gather customer data...
Account Based Marketing

How to Use Automation to Strengthen Account Based Marketing Strategy

Account based marketing is the ultimate personalization tool. Instead of spending time and money in marketing to broad swaths of the population, an account...
Personalization

True Value of Personalization

Nowadays almost every business has an online presence, there are so many businesses that only deal online they have no physical branch or outlet....
Marketing automation practices

7 Mistakes people make with Marketing Automation Software

Every marketer has their own set of strategies to follow, have a different goal to achieve, have distinct resources, hence, there’s no particular ‘right’...
CRM-Marketing Automation Integration

Did You Optimize Your CRM-Marketing Automation Integration?

How you integrate your various tool and how you utilize them can have a big impact on your business productivity and ROI. Long gone those...
Automated Marketing Techniques

Automated Marketing Techniques to Target Millennial

There’s no denying that marketing automation and CRM (customer relationship management) can improve company’s marketing effort. It combines both technology and human effort that...
Bounce Rate

5 Best Practice to Decrease Bounce Rate

So you’ve been consistently publishing blog posts, promoting them across all your social channel (Twitter, LinkedIn, Instagram, etc,) but still you are not getting...
Marketing Automation Technology

Is Marketing Automation Technology Useful For Doctors?

When you are in such a sensitive industry then marketing becomes a little difficult. If you are a doctor then marketing yourself can be...
Customer Retention Marketing

5 Ways Marketing Automation Improve Your Customer Retention Marketing

One of the hardest parts of growing business is acquiring a new customer and maintaining a good relationship with them. Automation lets you optimize...
Landing Page

Why Landing Page Converts more than Home Page

“Landing Page” and “Home Page” doesn’t mean the same thing. The primary goal of a homepage is to motivate the visitor to go to another...
Lead Capture Forms

5 Components of Fantastic Lead Capture Forms

If you want to generate lead digitally, then you have to have lead capture forms on your website or on its content. The lead capture...
Marketing Automation Vendor

Evaluating Marketing Automation Vendor?

Before evaluating marketing automation vendor, you have to make a certain decision regarding your internal resources. Don’t rely solely on the vendors, to let...
Marketing automation workflow

How To Set Up Marketing Automation Workflow

In order to get a great result you have to perform a good practice, similarly to make your marketing automation campaign successful you have...
Marketing Automation Statistics

Marketing Automation Statistics

The technology of Marketing Automation is growing at a bewildering rate. Automation solution is creating new efficiencies to help marketers optimize their communication methods...

Service to Expect from your Marketing Automation Software Provider

Marketing automation software is an automated system that delivers valuable content through automated email campaigns. In most simple words, marketing automation is a software...
Marketing automation failed implementation

How to Avoid a Failed Implementation of Marketing Automation

There’s no denying how much marketing automation is helpful for business, there’s plenty of statistics and real-life example to support this. For example, according...
Lead scoring

How to Create a Successful Lead Scoring Program

Lead scoring is one good way to drag the prospects on their road to purchase. Think of it as a navigator for your leads;...
Automation tool

How to determine which Automation tool to recommend to your client

Marketing automation tool plays a vital role in the success of any digital marketing agency or individual marketer. As a marketer/consultant, you should suggest...