All professionals have a different strategy to build and maintain personal branding. Some do it by creating a network on LinkedIn while others do it by maintaining email campaigns. Whatever strategy professional may choose, the sole purpose is to stay connected with relevant people and able to gain their trust.
Personal branding is becoming increasingly important in order to grow business by delivering a satisfactory experience to the customers.
It includes activities like creating and sharing posts on social media platforms, maintaining connections, building email lists, etc,. Personal branding can take time but automation can help you.
If you are from that category of people who thinks marketing automation is only for big organizations then you are wrong. Marketing automation tool can be used by small businesses to the sole proprietor to startups.
Marketing automation tools may seem complex to use, but they have become relatively easy to use for those who want to create a personal brand.
Consider the following marketing automation ways to optimize your business’ productivity and improve your brand building.
Email Marketing Automation
Email marketing is a must to build your brand and to improve business productivity. Automating your email marketing can help you to increase your band building ROI.
Automation tool enables businesses to create personalized email marketing campaigns, making it more relevant to the recipients.
Once you are done with creating an email copy, automation tool will help to deliver it to the right person at the right time.
Social Media Automation
Social media is one of the best ways to build a personal brand. Including social media marketing automation in your strategy allow you to do everything from scheduling to liking/commenting or re-posting in no time. Because posting and keeping your connection engage in real time can be a daunting task.
These tools maintain your content posting consistency even when you are not online. Make sure you don’t annoy your connections by posting so much, just post enough to keep your connection engaged. Inc. combined the 10 studies to explain how often one should post on social media.
Social media automation tool such as Buffer and Sendible can make it really easy to schedule post as you want (time, date, region, etc). Nowadays most of the social networks have built-in scheduling capabilities. It means you don’t require any third party tool to schedule posts.
Marketing Automation Software
Start tracking your prospects right when they first visited your website and convert them into the customers by nurturing them. Nurturing can be done with the help of landing pages, pop-up forms, and dynamic content.
All this you can create with a marketing automation software like Marketic.io and GetResponse. Along with all this, you can score your leads, monitor their activities, etc.
Measuring Automated Efforts
It is very important to measure the results of your efforts. Professionals can analyze the results by calculating the conversion rates, how many of the audience members performed the desired action such as filling out the forms, etc.
Analytics feature makes it easy to see how well personal branding effort is working. With Google Analytics, you can see almost everything like, where website traffic is coming from, average time session, bounce rate, social channel engagement metrics, etc,.
These are just a few of many ways, using marketing automation can save your time & resources and improve your brand building.
In the coming years, a brand building will only increase in importance. Customers will expect personalization and human touch i.e. to hear from the person rather than the brand itself.