Search Engine Optimization (SEO) is concerned with all the organic traffic/clicks that a company’s website gets. Getting clicks is one task and maintaining those clicks is altogether another task.
Marketing automation can help you to maintain/increase those numbers so that you get most out of your SEO and convert leads into customers.
Many business owners/marketers only pay attention to their search engine rankings and are not concerned with the after result i.e. once the lead clicks or visits the site. All your effort is of no use if you don’t follow up your leads and track your website visitors.
With marketing automation platform you can create a landing page, form or targeted CTAs (call-to-action) that help you to track the lead, offer them a valuable solution, and ultimately boost conversion rate.
It is undeniable fact that content is king. But only creating content is not sufficient, how well you are optimizing that content and measuring the reaction to the published content is matter.
Marketing automation gives you the report on how a user interacts with the website content or email content and according to that report, you can alter your content.
Content creation is the first step to achieve the desired goal, the second step is the content distribution. It’s tough to identify and getting your content out to the people who want it.
Distributing the right content to the right audience, building a goodwill, getting likes/shares, boost conversion is crucial.
Marketing automation helps you to overcome this hurdle by building an email list and segment it automatically based on certain criteria (website behavior, past purchase, etc.).
No doubt a strong SEO attract large amounts of leads but it doesn’t filter your leads or specifically cater your target audience. All your lead is not a hot lead and the automation tool help you to sort this so that you can pay more attention to your hot lead.
Marketing automation tool makes it easy by automating certain this and eventually boost your SEO. this can lead you to put your time and energy on more important things.
SEO affect the online visibility of your website. SEO is the magic you have to work on your article in order to make Google very likely to include your post as one of the top results whenever someone searches for that keyword.