Difference between Email Marketing and Marketing Automation

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Email Marketing VS Marketing Automation

 

Email Marketing Marketing Automation
About Simple email automation Intelligent follow-up  
Information Static information Dynamic information
Tracking Email behavior tracking Website behavior tracking
Pricing Generally based on mailing list size or the number of emails sent Pricing is as varied as the systems, cost changes based on additional features and the integrations
Focused on Inbox placement Overall buyer journey
Assets Only email Landing page, forms, templates, etc.
Cross-channel Single channel i.e. email Multi-channel, like social media, email, SMS
Efficiency Makes you oo the heavy lifting Create multiple automated workflows at once
Prioritize your outreach Doesn’t give you guidance Points you in the right direction

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