Automation Email Campaigns in Marketing Automation

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Automation Email Campaigns

Email automation enables you to send targeted messages at right time to your prospects or customers based on the schedule or trigger, to build a good relationship with leads and existing customers.

Automated emails have a 119 percent higher click rate than mass emails.

Some stats on email marketing automation-

  • Email marketing solution is to opt by 82 percent of companies.
  • Automated emails generate 70.5% higher open rate and 152% higher click-through rate than normal marketing messages.
  • Companies that send automated emails are 133% more likely to send relevant messages according to a customer’s purchase cycle than those who send general correspondence.
  • In 2008, 40% of brand sent a welcome message, today more than 80% of brand send this type of message via email automation tool.

Why use Email Automation

  • Right content delivered at the right to the right audience
  • Easy to nurture customers through sales and support cycles
  • Higher brand recognition
  • 80% higher open rate and lower bounce rate.
  • Personalized emails can lead to a 6x higher purchase than a mass email
  • It helps to grow your subscriber lists.

5 broad step of Automated Email Campaign

  • Create a plan
  • Choose the right email automation tool
  • Setup your workflow
  • Measure your campaign performance
  • Take corrective action (if required)

Here are the 7 email automation examples you can look up to automate your email marketing.

  • Welcome Email 
  • Order Confirmation Email
  • Abandoned Cart Email
  • Unsubscribe Email
  • Win back Email
  • ‘We miss you’ Email
  • ‘Customer Service Follow-up’ Email

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